What does the acronym “SEO” mean?
The acronym SEO stands for Search Engine Optimization. If you want to appear first on Google and other search engines like Yahoo and Bing, you cannot ignore the implementation of SEO activities and optimizations for your website. Professional concept provides the best SEO services in Charlotte .
Specifically, SEO includes a whole range of complex activities aimed at improving the visibility of a website, e-commerce or any online portal. In order to be found by the right customers and win the online competition, it is necessary to conquer the first places in the search engine results!
SEO rules are constantly changing and not always easy to understand, so it is always better to rely on a professional SEO agency that can support your business in the right optimizations to improve your website’s position in search engines.
Thanks to our innate passion and the presence of a team of experts who study and work every day to always be at the top, nationally and internationally, we decided to make SEO one of the core services of our digital marketing agency.
What are SEO services?
By SEO service we mean a specific technical activity aimed at improving the natural position of website pages.
Who are SEO services for?
Search engine optimization services are intended for all companies that want to use professional and competent advice to improve their website’s position in search engines. They are suitable for businesses that have a medium/long-term vision and want to gain visibility and continuously increase traffic over time.
What is the goal of SEO services?
The goal of SEO services is to ensure that the company’s website appears at the top of the search results for all the keywords most important to the business. In this way, the organic visibility of the site will increase and the chances of attracting the attention of target customers interested in the offered products or services will be increased, thereby beating the competition.
All SEO services
There are various types of SEO services that an expert and competent digital marketing agency can offer to their customers. Here is an exhaustive list:
SEO copywriting
Link Building
Keyword research
SEO audits
SEO for eCommerce
SEO migration
On-site SEO
Local SEO
Backlink Analysis
International SEO
SEO training
Let’s take a closer look at each of these activities to understand what they are.
SEO copywriting
To get SEO results, it is not enough to produce content, the published content must be of high quality and speak the “same language of Google”. SEO Content activities are used to optimize the content of your website to ensure that Google ranks best in user search results. Therefore, when creating content for your blog, always remember the following:
Write on popular topics to get more traffic to your website;
See what competitors have written on the topic and create your own article based on the best results;
On-Page SEO optimization (title, description, H1, H2, H3, images, links and text content);
Check the text and correct any errors;
Don’t forget to insert an index and bold to make it read more smoothly.
Link Building
One of the most controversial and little-known aspects of SEO activities is undoubtedly link building, or acquiring links from other sites. Link building (or earning links) is an off-site SEO activity, which, unlike on-site SEO, works outside the web. Link building service is usually a successful step to the activity of backlink analysis: analyzing and subsequently improving the profile of external links pointing to your company website can help your domain gain authority and improve the position of your website.
Keywords and market research
The Keyword and Market Research service aims to map in detail target keywords on Google for the reference sector and analyze the market and position of online competitors. The keyword research then analyzes the main keywords in the sector, the search volumes and intent for each keyword, the position of your site for each of the selected keywords and the position of your competitors. This SEO service is essential to better understand what your online customers are interested in and to satisfy their needs (information or purchase). Our SEO agency not only provides you with data, but also supports you in the right strategy to get the most out of the collected information.
SEO audits
SEO Audit (or SEO analysis) is a detailed technical analysis that allows you to highlight the most important SEO elements for the natural positioning of the website. A site scan reveals opportunities for improvement and site health. Technical checks of On-page SEO cannot be missing in an SEO audit, including:
Analysis of metadata (Title and Meta description tag) and headings;
Correct handling of the sitemap.xml file;
Image optimization;
Website architecture analysis;
Checking internal links;
Attention to Core Web Vitals to ensure superior user experience performance;
Use of structured data;
Optimizing mobile performance.
SEO for eCommerce
Do you run an e-shop? Then you cannot ignore SEO. Search engine optimization of an online store can significantly accelerate the performance of your business. Among the various activities to be carried out in this case, some of the most important ones are worth mentioning:
Choosing a CMS platform in which e-commerce will be hosted: each has its own rules, and based on your goals and business model, one solution may be more advantageous than another;
E-commerce keyword research: use the same keywords that your potential customers use when searching for your products online;
SEO structure optimization: watch out for duplicates! The structure of the e-shop is another essential aspect that should be optimized when building an online store. An outstanding Professional Concept best SEO company in charlotte. We must favor a simple structure that is easy to navigate.