Someone has rightly said that the Devil is in the details. Whether you are a new company launching a product for an established name enjoying a bounty share in the market, the package design of your product has a role to play. You must be thinking that just a good quality product is enough to make its name among the masses, but things do not work like that. Here are 3 reasons why your package design says a lot about your product.
- Differentiating factor
If all of the products in the market looked the same, how would someone show which one is better than the other? Your package design is the first thing that hits the eye of a customer even before checking the use of your product.
A unique design differentiates itself from just another ordinary product on the shelves of a mart. So if you want to make a name for your brand and product by being remembered, a good package design plays a more important role than you would think.
- Catches the eye
People say that a book should not be judged by its cover, but this principle applies to books only. A number of consumer behaviour theories have proven that a product with a better labelled and colour coded package design has better chances of being picked up by a customer than the ones that do not have these specifications.
These colourcodings also help in identifying the flavours within a range of products making the job of the customer easier. If that convenience does not entice a customer, nothing can.
A good package design is not only about the colours and aesthetics of the product but also material information to be given to the customers. A good package design also involves labels that have relevant and useful product details and information that can help a user decide whether they want to go for it. This transparency might be enforced by law but a creative presentation of the same goes a long way.
These are the top three reasons why a good package design is pivotal to a product. No matter how trivial it might look, it is a crux in the marketing of the product and preserving the freshness of the product. Get the best package design to establish your product in the market.