What is digital marketing & How does work & Why is important?

What is digital marketing?

Digital marketing, often known as online marketing, is the process of distributing advertisements over the internet and other digital media to connect brands with potential clients.

  • Search engines
  • Websites
  • Social media
  • Email
  • Mobile apps
  • Text messaging
  • Web-based advertising

In a nutshell, digital marketing is any marketing initiative that uses any of the online media sources described above.

Nowadays, a lot of product research is done online by consumers. 77% of buyers look up a brand online before connecting with it, according to HubSpot Research. While 51% of consumers state that they conduct Google product research before making a purchase.

How does digital marketing work?

Digital marketing uses a range of strategies to connect with clients, whether the objective is to persuade them to buy, increase their brand awareness, or simply engage them with your business. Modern digital marketing utilises a variety of channels, including:

  • Social media
  • Content marketing
  • Website marketing
  • SEO (search engine optimization)
  • PPC (pay per click) advertising

To fully utilize digital marketing, marketers must go deeply into the vast and complex cross-channel world of today to identify engagement marketing methods.

Engagement marketing is a strategy for creating lasting connections with potential and loyal customers based on the information you accumulate over time.By interacting with clients online, you may build brand recognition, establish yourself as a market authority, and attract attention to your company when a customer is prepared to buy.

Why is digital marketing important?

Utilizing an omnichannel digital marketing strategy offers the way for fresh approaches to customer involvement while giving businesses useful information on the habits of their target market.

Additionally, businesses might expect a gain in retention. According to a survey by Invesp, companies with successful multichannel customer interaction strategies keep an average of 89% of their customers. In contrast, companies with poor omnichannel strategies only have a 33% retention rate.

Digital marketing is a young field. For instance, the expanding selection of wearable technology that customers can choose from creates new marketing possibilities.. Forbes predicts that email marketing will become increasingly more personalized and that video material will be enhanced for SEO (SEO). Social media will also become more conversational in the business-to-business sector.

Digital has changed from being “one of the things marketing does” to being “THE thing that marketing does,” and it is the cornerstone of all current marketing strategies.

The differences between B2B and B2C marketing.

You’ve probably heard of B2B and B2C, but do you know how they differ from one another? Your marketing efforts must be adapted to each group because business-to-business (B2B) and business-to-consumer (B2C) are two different markets.

Language and messaging.

B2C is concentrated on interacting with other businesses and doing business with them, as opposed to marketing to consumers and customers.

When it comes to B2B marketing, for instance, you’re more likely to concentrate on messaging that instructs your potential customers, using official language and industry lingo. Attracting customers, increasing brand recognition, and crafting an engaging story may be the primary goals of B2C marketing.


Yet another important distinction is the process used to make judgments. A customer’s decision to buy from you could be made quickly using B2C. Naturally, to get their trust in digital marketing, you must first gain it.

However, decisions are frequently made by a solitary individual, particularly in the retail sale of commodities like apparel or kitchenware. Expenses that are more expensive, such as travels, can make things more difficult. However, the purchasing process is simpler and faster.

A company may need to persuade a range of stakeholders when conducting B2B marketing. For instance, you can be competing with other service providers while directly selling building materials to important construction companies.

Knowing your target demographic and adjusting your marketing strategy accordingly are ultimately the most crucial factors.





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By Shikha

Shikha is a Senior Digital Marketer. With 8+ years of experience in public relations and marketing, she loves talking about content creation, SEO, ORM Services.