SEO & CRO: Why Utilize Both For Organic Growth

Organic growth is key to online success, but achieving it can often be challenging. To succeed in this digital age, businesses need to realize the importance of utilizing both Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO).

Have you ever heard of the saying “kill two birds with one stone”? It means to achieve two tasks in one go, and it applies perfectly to a successful digital marketing strategy. SEO and CRO may seem like completely different strategies that require separate efforts. However, when done right, they can be combined together effectively – delivering powerful results for any website or business.  Organic growth is one of the most desired goals in any business or digital marketing company in Delhi. Many companies rely on organic traffic to bring in new customers, increase revenue and build brand awareness. In order to achieve this goal, businesses need to optimize their websites for Search Engine Optimisation (SEO) and Conversion Rate Optimization (CRO).

SEO ensures that the website is visible and ranked highly in relevant search engine results, while CRO is focused on improving the user experience and increasing conversions. Both of these strategies help to create a positive user experience and increase visibility for organic traffic. In this article, we will discuss how both SEO and CRO can be used together for optimal organic growth.

What is SEO

Search Engine Optimisation (SEO) is the process of making sure that a website or web page appears as high up in relevant search engine results as possible. It involves optimising the content, structure and coding of a website so that it has the best chance of appearing near the top of search engine results pages (SERPs). SEO is a long-term strategy that requires continuous work and effort by a SEO expert, but the rewards can be great.

Advantages of using the SEO

  • Increase website visibility and traffic
  • Improve user experience
  • Improve ranking in search engine results
  • Get more return on investment (ROI)
  • Increase brand awareness and reputation.
  • Help to build trust with potential customers.  
  • More targeted, relevant traffic to your website.

What is CRO

Conversion Rate Optimization (CRO) is focused on improving the user experience and increasing conversions. It involves making changes to a website’s design, content, navigation, or other elements in order to make it more effective at converting visitors into customers. This can include A/B testing, usability testing, and other methods of improving the user experience.

Advantages of using CRO

  • Increases website conversions
  • Improves the user experience
  • Helps to identify areas that can be improved
  • More targeted, relevant traffic to your website
  • Better return on investment (ROI)
  • Gives you an edge over the competition
  • Increases customer loyalty and retention.

How Does SEO & CRO Work Together

SEO and CRO go hand in hand when it comes to organic growth. By optimizing a website for both SEO and CRO, businesses or digital marketing companies can reach more potential customers, increase visibility in search engine results pages (SERPs), and improve the customer experience.

Firstly, SEO increases a website’s visibility in SERPs by improving its ranking for relevant keywords according to the SEO expert. This is done through creating content that targets those keywords, ensuring that the website is well-structured and optimizing technical elements such as page speed and mobile responsiveness. This makes it easier for potential customers to find the website in search results, increasing traffic and potential conversions.

Secondly, CRO ensures that once a user finds the website, they have a positive experience that leads to conversions. By improving the usability of the website, A/B testing different elements, and optimizing content for conversions, businesses can ensure that visitors are more likely to stay on the website and make a purchase or enquiry.

Drawbacks of only Utilizing One Strategy

Utilizing either SEO or CRO on its own can result in a suboptimal outcome. For example, if you focus only on SEO and neglect CRO, then you may find that your website has a high ranking in SERPs but does not convert visitors into customers. On the other hand, if you focus solely on CRO and neglect SEO, then you may find that your website converts visitors but few people ever find it in the first place.

Therefore, to achieve maximum organic growth, businesses need to use both SEO and CRO together. This will ensure that their websites are visible to potential customers in SERPs, and that users have a positive experience and are more likely to convert.


SEO and CRO are two of the most important strategies used to achieve organic growth. By utilizing both together, businesses and digital marketing companies can ensure that their website is visible in search engine results, while also providing a positive user experience that leads to conversions. This strategy can help to maximize organic growth and ensure that the website reaches its full potential.

Organic growth is essential for any business looking to increase visibility, generate more revenue and build brand awareness. By optimizing both SEO and CRO, businesses can ensure that their website reaches its full potential and grows organically.

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