All companies should strive for digital proficiency or maturity. It is essential to understand and use digital tools to improve business organization. All employees must be familiar with these concepts. This can be a difficult task for any company.
It is impossible to reach the digital maturity index in a short amount of time. It is a skill that can be learned over time, just like a person.
You can use several tools to assess the digital level of your business, how it is now, and what your goals are.
This will help you make informed decisions with your marketing functions about where to go and at what point to focus, how much money to invest, and how long it will take.
What is Digital Maturity Benchmarketing?
Digital maturity benchmarking will evaluate your company’s digital maturity, especially in data marketing. The application also generates a personalized report that compares your company’s performance with those of your competitors.
This tool also includes recommendations for strategies and tactics that will help you grow your business.
Digital Maturity Benchmarketing categories
Compare the digital development level of your company with other companies. Use the following categories to do this:
- Incipient Marketing campaigns that are based mainly upon external data and direct sales, this is a limited relationship to sales.
- Emerging: Own information is used to automate purchases, optimizations, and tests within a single channel.
- Connected The data is integrated into different channels and activated, indicating a direct connection with sales channels and return on investment.
- Multi-moment This is the execution of dynamic campaigns in multiple channels. The campaign is optimized to achieve results and transactions according to each client. Multi-moment marketing is a strategy that enables companies to generate 30% more profit and 20% more revenue than their competition.
The tool analyses your business’s results by taking into consideration the six areas of efficiency, profitability, and digital marketing.
- Organization – Improve decision-making and results by collaborating with specialists and other partners.
- Attribution Measure and value customer touchpoints with great precision
- Announcements and Resources: Intuitive, engaging digital experiences.
- Audience Organize data so that you can identify and understand the most valuable audience so that they are included in the sales funnel.
- Access You can identify your audience and reach them through all channels.
- Automation: It optimizes marketing operations and generates profitability and growth for your business.
This tool includes a questionnaire you can fill out with the data of your company.
Tips to increase the digital maturity in your company
Part of digital maturity is learning to use digital tools. This is why it is important to invest in new technologies. This will enable the organization to adopt a digital mindset and allow it to grow its processes with maximum efficiency by using digital tools.
Digital work simplifies the process of completing tasks. This improves productivity as well as the return on investment for the company. The life of the user and the company can be enhanced and improved by the use of new technologies.
Also, the Digital Maturity Benchmarketing tool helps you improve your processes and ensures that digital solutions can help you achieve your business transformation goals.
These benefits have a significant impact on efficiency and productivity, as well as improving the user experience.
The Digital Specialist can help you identify the digital marketing strategy for your company and how to implement it. Learn how we did it.