It has become increasingly popular in recent years to use content marketing. Regardless of the brand’s size, it’s proven to bring in prospects, generate leads, and drive conversions. Getting your content discovered on search engines requires SEO as part of your content strategy. It is more likely that SEO-optimized content will be seen by the right people at the right time and in the right place if it is optimized for search engines.
The State of Marketing Report 2023 from Hub Spot found that 82 per cent of marketers invest in content marketing, with 60 per cent measuring its success through sales. A successful digital marketing professional should be aware of the key trends in content marketing and search engine optimization in 2023 with SEO in Nashik.
1. Content ranking on Google has become a challenge: – Ranking on the first SERP on Google is crucial for content marketers. through rate for the first position on Google was 25 per cent, while it dropped dramatically to 2.5 per cent for content in the tenth position. You can see just how powerful your position is on Google search results. It’s becoming harder to rank organic content on the search engine as it presents more of its products’ results. The Google accommodation engine is now what you see when you search for a hotel, according to Kate, an SEO and Content Expert. As a result, we’re moving toward more branded search results. Aside from speed, Google is pushing for usability with its Core Web Vitals update (in 2023).”
In addition to accessibility, Google is also making waves about screen-reader compatibility, font adaptability, and image descriptions, which will be part of their algorithms. Consequently, accessible sites will be rewarded and climb up the rankings faster than non-accessible pages.
2. Google Discover is focused on Great Imagery: – You can swipe through a bank of content with Google Discover on your mobile device. Based on your web and application activity along with your location, it displays content relevant to your likes and interests based on your search and reading habits. As a content marketer, this is a goldmine since your content will appear in people’s mobile feeds without them having to search for it. In order to get your content on Google Discover, how do you do it? The importance of visuals to Google is increasing, according to Toon. According to Google, image search is becoming more popular. The Google Discover feature is changing the way we use Google, and sites with good imagery are starting to rank higher.”
3. Interactive Content is on the Rise: Interactive content has gained popularity among brands over the past few years as it encourages engagement from prospects and customers. Calculators, quizzes, polls, maps, infographics, games, and TV shows such as Bandersnatch are examples of interactive content. B2B marketing campaigns, such as live webinars and virtual events, can benefit particularly from interactive content, according to Demand Gen’s State of Interactive Content report.
Different types of interactive content serve different purposes across the marketing funnel, such as raising brand awareness or generating leads. The interactive infographic below by Marriot Hotels is one example of an infographic that guides users through the process of choosing activities in Scottsdale.
4. Artificial Intelligence Will Be More Involved in Content Creation: The human touch is important when it comes to creating engaging content. In a world saturated with content, content marketers strive to choose the right word, phrase, or use of humour to attract attention. It takes work to strike the right tone and message to define your personality in good copy. The use of Artificial Intelligence (AI) in copy creation is set to become more sophisticated than ever before. Google has invested in natural language processing techniques to improve its algorithms’ understanding of search queries over the past few years.
A year or so ago, we had an algorithm update called BERT, which looked at understanding why we’re looking for what we’re looking for, not just what we’re looking for, says Kate Toon, SEO and Content Expert. In addition to BERT, another algorithm update has been implemented called MUM (Multitask Unified Model). By looking for patterns in language, we can gain a better understanding of it at a structural level with digital marketing. The purpose of this is to help Google understand why people search for what they search for so that it can give better results and serve more ads to the people who search for what they search for.
Content marketers will be able to write better copy, conduct keyword research, and automate their copywriting as a result. “Automation is a more affordable option for many businesses. Often, however, the message, order, and tone are not quite right. Until AI is good at understanding wit, slang, rhythm, and tone, copywriters don’t need to be concerned. To save money and time, I think that’s going to move more towards automation.”