The right balance of these two features allows you to achieve satisfactory positions in search engines for the keywords you care about. This post focuses primarily on the more technical aspects of creating SEO-friendly content. Learn some rules to follow when optimizing your content for search engines.
Choose A Topic
Let’s assume you plan to write a blog entry that describes a given topic extensively and – thus – generate search engine inputs.
First of all, focus on something closely related to the topic of your website. All this so that the target group of the newly created article finds itself on your website after reading it. Be guided by user demand for relevant topics. Bring up some aspects that will be interesting or useful to them. If you need help choosing a topic, read our post about where to get inspiration for blog topics.
Create A Keyword List With Synonyms
Before you start writing the content, it is good to create a list of words or phrases you would like to include in the entry. The text should be saturated primarily with valuable information, and inserting important words should be easy. Each subsequent blog entry increases the word pool within a given domain. Thanks to this, a specific network of subpages is created, expanding with each added text. It is a very beneficial procedure that increases the value of your website.
Just remember to vary the words you use. Bartłomiej Kiljan’s text on semantic keywords, also known as LSI, may be very useful.
Create An Appropriate Title
The right title is the foundation of how to create SEO-friendly content yourself.
- Blog post title usually:
- is in the meta-title of the subpage
- is the content of the H1 header
- may encourage users to click on the link whose anchor title will be the anchor
- is the base for the URL of a given subpage
- So, as you can see, his role is huge.
Be guided primarily by the usefulness of the title for the users themselves. After all, they are supposed to enter specific subpages, and encouraging titles are decision gates for them when deciding whether to visit a website.
If you need help with a compelling enough title, check out our guide to creating the perfect blog title.
Remember about a friendly URL. In the previous point, I mentioned the URL, the appearance of which is also very important.
Well, take a look at the following three example addresses. We assume they refer to the same blog post:
- Address. pl/blog/?p=102
- adres.pl/blog/category/3/nazwa-wpisu
- adres.pl/blog/nazwa-wpisu
While search engine robots will be able to handle each of them, the last variant is certainly the most appealing to users.
If addresses can be descriptive and contain only words, there is no point in creating links consisting of, e.g. from some identification numbers or even “strange” characters.
In addition, I mentioned at the beginning that search engine algorithms are increasingly trying to map our behaviour and consider our preferences, so creating user-friendly URLs has many 5. Take care of meta tags. How individual subpages of your website are visible in search results is very important.
When browsing through the list of results, search engine users pay attention to the most important information for them. The decision as to which result to choose is often based on the presence of links in the SERPs. If you use WordPress, you can use the Yoast SEO plugin, which will help you take care of all meta-tags accompanying your articles.
Choose Your H1 H2 And H3 Headings Wisely
In the text on checking the SEO Services status of a website, I mentioned the very important role of headings.
These are HTML tags where keywords relevant to a given subpage are placed. These tags can be graded to tell search engine crawlers which headlines are more important and which are less.
Suppose a given blog entry contains a cheesecake recipe. An example header structure might be as follows:
- H1: Recipe for the perfect cheesecake
- H2: Ingredients needed to bake cheesecake, H2: Cheesecake – method of preparation
- H3: How to bake a cheesecake? – useful tips, H3: Delicious cheesecake – photos, H3: Photos of cheesecakes sent by you
As you can see, the lower the “H” number, the more important the headline is. Going up the numbering, the number of acceptable headers increases while their importance decreases. If you are thinking about how to create SEO-friendly content yourself, you need to master the art of optimizing headlines.
Insert The Images The Way You Want
In the article on SEO optimization of images, I listed a few fundamental rules for correctly handling website graphics.
First of all, take care of their names. Please don’t add them directly from the camera, as these photos are usually called DSC_0001.jpg or IMG_1234.jpg. Such names mean nothing to the search engine robots and the users.
Another area for improvement is their size. Scale images to a resolution appropriate for your website and, more specifically, where these images are displayed. In particular, ensure the added photos have ALT attribute values filled in. Thanks to this, you can directly provide information about what is in the image in the page code.
Format The Content
Content formatting for SEO is more important for users themselves than for search engines, but its role must be noticed.
The Well-Differentiated Text Includes
- headers with different font sizes
- proper spacing between lines of text
- no huge blocks of text by breaking them up into paragraphs
- text interspersed with images
- legible font sizes
- links that stand out from the standard text
- bulleted or numbered lists
- Using various tags to diversify the content makes the text more interesting for users.
In addition, avoiding certain unfavourable practices on mobile devices (such as “touchable” elements too close to each other) prevents the occurrence of errors in Google Search Console, which are sometimes visible when the content is not adapted to display properly on smartphones or tablets.
If you are thinking about creating SEO-friendly content, make it varied because it will be more interesting to read.
Rethink Internal Linking
You have noticed that in this entry, there are links here and there pointing to content related to the topic discussed in a given subsection. On the one hand, this practice is valuable for readers because – if necessary – they can read a text that complements a thought.
On the other hand, it creates a network of thematic links between articles, meaning no entry is left alone. It is beneficial in terms of SEO, as it helps to create a certain logical structure. Use the information listed above when creating new blog entries or simply subpages within your website.
Thanks to this, you will be sure that they carry a purely substantive value and are properly prepared in technical terms. The issues are important primarily for users. Techniques, in turn, must be included if we think about search engine robots. You will see that in a short time, you will learn to take care of technical issues immediately, having good practices in mind every time you create new content.