10 Must-Have Digital Marketing Tools Used by Experts in 2022

Businesses today rely on online marketing tools to stay afloat.

Nothing dramatic about 2022, is it?

Consider that a solid technology stack promotes growth and helps ensure that you’re not working doing tedious work.

On the other hand, not taking advantage of the latest marketing tools could mean that your business could be in comparison to your competitors.

The best part? There’s plenty of software available to take care of the bulk of your essential marketing tasks.

Digital marketing tools and strategies

We’ve compiled a comprehensive checklist of online marketing resources to aid you in achieving your objectives. It includes some free and premium tools suitable for extremely tight budgets.

It’s about managing customer relationships and attracting leads or identifying new marketing opportunities. This list could serve as the base of a strong marketing strategy.

It could be based upon the use of social media in marketing, email marketing tools, SEO optimization tools, conversation optimization tools, lead enrichment tools, lead capture and landing page tools, and tools for creating graphics.

However, in this article, we will discuss the top 10 digital marketing tools based on social media marketing tools, email marketing, engine optimization, and conversion optimization tools.

Social media is a marketing tool for social media

  1. Sprout Social

Sprout Social provides the ideal control center for any company trying to convert its social presence into tangible results. As a managing social media system, Sprout helps businesses organize their content calendars and other assets in one location. It allows you to create and schedule content across multiple platforms, all perfect timed according to the time of day when your followers are active.

  1. Loomy

“Loomly’s” self-named “brand success platform” is an excellent tool for small-sized social teams who want to collaborate and organize content.

Built-in calendars, deadlines, and workflows make the process of planning and brainstorming content a breeze. In addition, Loomly curates new ideas for users to create content in line with the latest trends and tweets.

The simple, minimalist interface is user-friendly and accessible to users who may not be the most technologically adept. The platform’s low cost can appeal to small-scale businesses and smaller companies trying to build their social media presence.


Tools such as Audiense allow listening to be taken into the realm of listening, helping businesses recognize and classify their social media followers. It makes it simpler to design ad campaigns with laser-focused targeting and also delve deeper into your personas of customers. By examining the basics of demographics, personality straights, and more, you’ll be amazed at what you can discover through social alone.

Tools for marketing via email

  1. HubSpot

HubSpot, a popular company for its CRM software and inbound marketing, has recently introduced an email marketing service. HubSpot Email Marketing offers simple to operate, has remarkable performance, and is coupled with other HubSpot products, like the free forever CRM and hundreds of other well-known marketing tools.

5. SendGrid

SendGrid offers a wide range of email marketing solutions. Many of them are perfect for beginners as well as email veterans. The platform, for instance, provides various design options, including visual editing, drag-and-drop editing, code, or a combination of both.

SEO ( Search engine optimization tool)

  1. Ahrefs

Ahrefs is the top choice for creating keyword concepts and chances to get them to rank.

The site explorer on the platform allows you to examine the top organic keywords for any website as well as estimate the amount of traffic a competitor gets for a particular search phrase.

  1. Clearscope

Now, let’s suppose you’re keen on leveraging keyword opportunities and enhancing your content. This is the point where Clearscope is able to help.

Particularly helpful in creating content, this platform comes with an extensive editor recommending keywords, headers, and the ability to readably help you write (or revise) highly-ranked, well-balanced blog posts.

  1. SEMRush

Another essential SEO instrument, SEMrush, allows you to keep track of the positions of your most important keywords and explore new terms to get a position.

The tool’s breakdowns of keyword ideas, variations, and difficulty can be useful for brainstorming content ideas and determining the search intent as well.

Tool for optimizing conversion

  1. Unbounce

Unbounce is a fantastic tool that allows you to quickly create new, tweaking and releasing landing pages for testing. The built-in A/B testing feature and variant analytics allow you to know immediately which creatives, calls to action, and other elements of the page are performing (and what aren’t).

Even even if you’re not an artist, you could make use of Unbounce’s tested landing template templates as a jumping-off to alter them to suit your preferences. Unbounce’s analytics will show the landing page variations that are the most effective for you.

  1. Optimize

The necessity of landing page optimization is important. Optimize tool helps marketers to do that. A zero-code platform that lets you test major and minor changes to your site pages and fine-tuning your website’s performance doesn’t require a major task.

Here we’ve talked about ten different tools. If you need professional help, then collaborate with Digital Marketing Agency USA. They will guide you with a practical approach and technical skills.

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By Shikha

Shikha is a Senior Digital Marketer. With 8+ years of experience in public relations and marketing, she loves talking about content creation, SEO, ORM Services.