20 Best SEO Tools & SEO Reporting Software in 2023

Every SEO expert has their personal selection of SEO tools that they employ for their job, and be confident in their effectiveness. The most effective integrated SEO instruments generally require an annual subscription and are extremely expensive. It is why they are suitable for large businesses as well as agencies that use their services and want to take advantage of all the features of these tools.

Below are some SEO-free tools. Here are some free SEO toolsand software to optimize your search engine efforts.

  1. Semrush

SEMrush can serve as the most efficient SEO auditing tool that assists you in identifying the most effective organic and paid competition for a specific phrase. SEMrush can help you identify the most competitive competitors for a particular phrase on Google Search using your keywords.

  1. Ahref

Several leading SEO agencies employ Ahrefs as a tool for reporting. Numerous companies have seen enormous success in their campaigns to promote their websites, thanks to this tool. They have also suggested Ahrefs as among the top online search engine optimization tools.

  1. Moz Pro

More than 1 billion digital marketers utilize Moz to locate keyword suggestions, accurate search volume data, and SEO competition. Before that, it was called SEOmoz; Moz offered a unique method of analyzing data.

  1. Streaming Fog

Screaming fog crawls entire websites and optimizes the search result with the help of an inventory of specific sites’ internal web pages.

  1. Yoast SEO Plugin

This tool is apt to receive website visibility. You can choose to use the free version or the premium version. Yoast SEO includes meta tags and title tags, Keyword optimization XML Sitemaps, and more

  1. Google Search console

Google Search Console Google Search Console is one of the top SEO tools to find (and often go into) any issues you may have with your site. Any SEO professional will inform you that this is among the top SEO reporting tools since it provides complete reports on your site’s SEO health and ranking.

  1. Bing webmaster

Bing Webmaster Tools (Bing WMT) Bing Webmaster Tools (Bing WMT) lets webmasters improve the search engine optimization of their websites by incorporating them into Bing’s crawler. Bing crawler.

  1. Google Analytics

Through Google Analytics, you can analyze each aspect of your site’s traffic and where it’s coming from, and the specific pages accessed, which makes it the most effective free analytics tool you can get.

  1. Google data studio

It’s a tool for free that allows you to create interactive dynamic dashboards that are stunning customized, flexible and interactive. With ease of use, it is possible to develop and comprehend reports by constructing panels using templates, graphs maps, tables, and graphs and incorporating your brand’s identity and other sources.

  1. Google keyword planner

Google keyword planner is a free tool for creating and run fresh campaign. Google is world’s first and largest search engine. With Google keyword planner you can search appropriate keywords for your content.

  1. SEOQuake

With SEOQuake, you can look up any web page’s SEO audits and analyze the external and internal links by comparing domains as well as URLs in real time.It is available for download at no cost and comes with a user’s manual that explains how to utilize this toolbox.

  1. SEObility

Marketers can make use of SEObility to examine backlinks, recommend relevant keywords and set up workflows using web-based platforms to simplify monitoring and crawling.

  1. KWFinder

Long-tail keywords can be found that have lower competition by using SEO keywords tools such as KWFinder. They utilize the SEO tool to create backlink analysis reports and SERP analyses to determine the most effective keywords.

  1. Kissmetrics

To monitor individual users as well as for additional advanced features like cohort analysis, Kissmetrics is an event-driven online analytics tool. There are a variety of add-ons available and customizable dashboards to make it easier to analyze the data.


You can make use of Siteliner to determine the number of pages on your website contain similar content that is located on another internal URL.

Siteliner is a tool that helps with SEO. Siteliner tool is vital to SEO because duplicate content may be more clear for Google,

  1. White spark

With Whitespark businesses can boost their rankings in search results and expand their business. By using its features, you’ll be in a position to create citations, get reviews, and monitor the position of your site.

  1. Woorank

Woorank offers free and paid services to monitor and report on marketing information for SEO. To be able to overlap with your competitor’s keywords, simply plug into their keywords so that you can determine what keywords they’re using.

  1. Webchk

With Webchk you can evaluate the performance of your site, credibility accessibility, security and many more factors.

  1. Similar web

Users are provided with a brief overview of a site’s reach, ranking, and engagement with SimilarWeb, an internet-based competitor intelligence tool that analyses traffic and marketing information.

  1. Uber suggests

This tool, which is free to use and created by Neil Patel, identifies keywords and their intent to search by providing the most popular results of a search engine.

These twenty tools are professionally suggested by SEO Services USA. Use few of them and share your experience with us.

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By Shikha

Shikha is a Senior Digital Marketer. With 8+ years of experience in public relations and marketing, she loves talking about content creation, SEO, ORM Services.